pump up your hydration

Brand Strategy, Concepting, Voice and Messaging

Teaser film

Campaign manifesto

Feet got bounce.
Hips got swish.
Arms got squeeze.

Body Badalada™ is lotion for every way you body.
Weightless hydration and craveable textures amp what you got.
Big-mood scents keep your vibe going.

When the hydration hits, everybody gets pumped.
PUMP UP YOUR HYDRATION

Launch film

Supporting films

Paid media